Speedway for Norwegian Joy

New signage to guide cruisers as they ride around a racetrack in the middle of the ocean.

Speedway racetrack is an experience unique to Norwegian Joy and her sister ship, Norwegian Bliss, allowing passengers to speed around a track on the ship’s upper deck. The signage advertising this amenity needed to be as unique as the experience itself, so we created bold wayfinding and monumental signage, as well as and bulkhead graphics, for the track, Fan Gear station and winner’s podium.