Norwegian Corporate Headquarters

Large format, illuminated signage for Norwegian Cruise Line Holdings, Ltd. Corporate Headquarters

In the fall of 2018, Norwegian Cruise Line Holdings, Ltd., parent company of Norwegian, Oceania and Regent Seven Seas Cruise Lines, approached the Bourne Group about replacing the identity signage for their corporate headquarters in Miami, FL.

The three brand logo’s had each seen updates since the original building identification signage was installed. Bourne Group worked with NCLH and their building management and marketing teams for design approvals, building code approvals and visibility case studies. These combined efforts maximized brand exposure with nearby expressways and the Miami Dade International Airport.

Our Bourne Group team removed the existing signage, adjusted the anchored mounting brackets and, utilizing existing electrical, installed the new large-scale signage on the two buildings occupied by NCLH.

Photography by Mike Butler

In addition to the NCLH brand identification signage, Bourne Group also produced and installed two 17′ x 17′ perforated vinyl window advertisements. This continues to be an ongoing project with Norwegian Cruise Lines as they continue to add to their fleet of vessels.